Page 33 - The Ultimate Guide to Content Marketing
P. 33

HOW TO DEFINE & MEASURE THE

          ROI OF CONTENT MARKETING










          There are two huge pitfalls when it comes to  A lot of marketers struggle with ROI tracking.
          establishing how  your organization  will de-         According to a B2B Content Marketing Re-
          fine  and  measure  the  ROI  of  your  content  port published by the Technology Marketing

          marketing.                                            Community on LinkedIn, 38 percent of mar-

                                                                keters cite measuring content effectiveness
             • One, getting lost in the numbers,                as one of their greatest challenges.
                focusing on too many key performance

                indicators and making it hard to get a          Only 8 percent consider themselves very or

                clear picture of the impact your content  extremely successful at tracking ROI.
                is making.
             • Or, two, focusing on the wrong

                indicators to measure ROI for your

                business.









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