Page 10 - The Ultimate Guide to Content Marketing

Content Marketing is Too Valuable for
Both Consumers and Brands to Ever Go Away

The number one reason that content mar- It has everything anyone interested in or
keting is important is that your customers who works in the tech industry could be in-

appreciate it. Content marketing generates terested in:

3 times as many leads as outbound market-
ing, drives six times higher conversion rates, • A monthly online magazine, FOCUS
and has the potential for a 7.8-fold boost in • Live@Cisco Facebook videos

web traffic. • Blog posts on tech news

• Biographies of Cisco’s leadership team
The reality is, content marketing has fostered
the customer-centric reality we’re now op- They even have an innovative portal for

erating in. From well-researched white pa- marketing the company’s best asset, its

pers to podcast series listeners can’t live employees. Meet Our Millennials serves the
without, content is changing the relationship triple purpose of empowering employees,
between the brand and consumer. attracting new talent, and humanizing the

brand for consumers.

Take, for example, Cisco’s content hub, The
Network.

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