Page 8 - The Ultimate Guide to Content Marketing

How the Experts Define Content Marketing

Joe Pulizzi’s Content Marketing Institute de- of consumers. Rather, it’s a pull strategy – it’s

fines content marketing as: the marketing of attraction. It’s being there
when consumers need you and seek you out

“Content marketing is a strategic market- with relevant, educational, helpful, compel-
ing approach focused on creating and dis- ling, engaging, and sometimes entertaining

tributing valuable, relevant, and consistent information.”
content to attract and retain a clearly de-

fined audience – and ultimately, to drive And from yours truly:
profitable customer action.”

It boils down to “delivering the content your
Neil Patel takes this definition a little deeper: audience is seeking in all the places they

are searching for it.”
“[It’s] a long-term strategy that focuses on

building a strong relationship with your tar- So, if you can weave together the endless list
get audience by giving them high-quality of possible content choices and channels,

content that is very relevant to them on a with the strategy that speaks to your audi-
consistent basis.” ence in the voice of your brand, you know

exactly what content marketing is and how
And one of my favorites, from Rebecca Lieb to make it grow your business.

at Conglomotron:

“It isn’t advertising. It isn’t push marketing, in
which messages are sprayed out at groups

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