Page 3 - The Ultimate Guide to Content Marketing
P. 3
WHAT’S INSIDE
29 The Content Marketing Manager
(Business Strategist + Visionary)
31 The Content Distribution Manager
(Channel Master + Workflow Organizer)
31 Content Analytics & Optimization
(Data Scientist & SEO Wizard)
32 Tap Into An Endless Sea of Content Contributors
33 How To Define & Measure The ROI Of Content Marketing
35 Define the Purpose of Your ROI
36 Simplify the Value of Content Marketing for “Outsiders”
36 Be Strategic About Defining Your Metrics
37 Be Strategic About Defining Your Metrics
39 Set Your Benchmarks
40 Where To Build Your Content Hub
41 The Pros of Building Your Content On Your Website
43 The Pros of Building A Standalone Content Hub
44 The Content Hub Location Checklist
45 Make Your Content Hub Strategic
46 How Much Budget Do You Need For Content Marketing?
48 How Much Does Content Marketing Cost?
50 Who’s Increasing Their Content Marketing Budget?
51 How to Build a Content Budget that Makes Sense
52 There’s No Such Thing as a Static Budget
3
