Page 6 - The Ultimate Guide to Content Marketing

All of these advantages lead up to more and tons of content, but from a logical con-
sales, an increase in revenue, and more tent bundle that included a white paper,

sustainable business growth. But, in order to infographic, webinar, live presentation and
get a competitive advantage from content Slideshare. Logalis is another money-winning

marketing, you need to have a strategy. It’s example.
not just about pouring buckets of content

out, on and offline. It’s about using a holistic The business combined emails, a dedicated
approach, using different content channels microsite and an e-book to launch a con-

to support one another and maintaining a tent marketing campaign aimed at build-
meaningful brand story throughout. ing thought leadership. The result? Close to

$8 million in new leads closed by their sales
Take Demandbase for example. They man- team.

aged $1 million in new business, not from tons

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