Page 31 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 31

Link Tactics Primer: Buying Links

The Pitfalls Of Buying Links:

Buying links without disclosure is a violation of Google’s guidelines
(and, potentially, FTC rules).

Buying links for SEO is likely a waste of money. Google ignores them

when it finds them.
With anything that violates Google’s guidelines, you risk a
penalty if you do it at scale.

If a service provider engages in this tactic without your knowledge,
your site could still be affected.

What Are The Best Practices For Buying Links?

Paid links undergo strict scrutiny; don’t try and trick search engines
or consumers.

You can purchase links directly if they are appropriately disclosed and
tagged with a link attribute (rel=nofollow or rel=sponsored).

Use these paid opportunities to build your brand’s reputation,

not to boost SEO.
Any form of compensation, including free products,

must be disclosed.

Link building is a legitimate business when it’s done according to
Google’s guidelines.

Pay for work, not links.
Creating resources, researching, and outreach is difficult and

time-consuming. You can pay experts to do this for you.

Make sure that you’re paying for the work of link building, not
link placements.