Page 32 - The Dark Side of Back Link Building
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THE DARK SIDE OF LINK BUILDING 32
Cheap or fast services likely break Google’s guidelines, so vet
them carefully.
Cheap links are too good to be true.
Don’t buy “sitewide” links.
Don’t sell links unless you disclose the financial relationship, and tag
the links with nofollow!
How To Identify Bad Paid Links:
If a website features many guest posts about different topics
containing business links, it may be selling links.
Offers for individual links over email, freelance marketplace websites,
or anyone who guarantees certain websites or specific DA metrics are
likely bad, paid links.
Introduction To Buying
And Selling Links
Paid links are a negative ranking factor.
The simple definition of a paid link is that if you exchange anything for a link without
properly tagging and disclosing it, it’s against Google’s guidelines. It may also be
against FTC endorsement guidelines.
So, if you buy, sell, or trade anything for a link, you’re part of a link scheme.
The risk is likely much greater if you’re selling than if you’re buying.
If you’re buying links as part of a link-building strategy, chances are you’re just
wasting money.
