Page 29 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 29

Lists.

Step-based processes.

‘Why’ and ‘What’ based content.

3. Be Branded, Visible, And Shareable

Carefully consider the visual appeal of the content you create. Add your branding and
custom styling to assets that are easily shareable. Use content types such as:

Short- or long-form infographics.

Graphs and other data visualizations.

Downloadable reports.
Interactive experiences.

Videos.

4. Create And Participate In

Communities

Engage and network with audiences by sharing content on accessible channels so

they can upvote and like your content. For example:

Reddit and LinkedIn Groups/Pulse: Traffic, upvotes, and shares can boost site
reputation. Other social channels have visibility as well but start with these.

Mix: StumbleUpon’s new platform aggregates links from across the web and
shares them with interested readers.

While these channels don’t give you direct links, they can give your content greater

exposure, introducing new opportunities for links. The more people you reach through
them, the more potential backlinks your content can attract.