Page 30 - The Dark Side of Back Link Building
P. 30

PART 2




             Link Negotiation







             Deals struck in back-alley email inboxes.



             Links changing hands for the right price.



             Or unspoken agreements that seem perfectly reasonable.


             If you trade something for a link, be it money, other links, or goods and services, you

             could be flirting with trouble unless you clearly disclose it.


             The rub is that disclosing these relationships generally means sacrificing the SEO

             value of the links. And often, people would rather not do that.



             Even today, people still trade and purchase links like SEO commodities without
             disclosure. It should come as no surprise that Google has been explicit that it doesn’t
             like these tactics, and it can ignore these links whenever it detects them.



             In Google’s view, links should be genuinely earned. So, which kinds of negotiation

             tactics are frowned upon? Do they still work, and is there a way to engage in them
             ethically? Let’s look at three of the main examples and investigate.
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