Page 35 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 35

How Should You Buy Links?

You should absolutely consider paying for link-building services and paying for

sponsored content placements. But remember the golden rules:

Golden Rule #1

Pay For Work, Not Links

Just because someone charges per link doesn’t necessarily mean that they’re shady.
Some businesses choose to break down the costs of link building on a per-link basis.

Handle all service providers with the same level of scrutiny. Ask:

Whether they use your budget to purchase links directly.
They should say no.

Whether they have agreements or relationships with the sites they build links on.

If they say yes, ask about these relationships.

Golden Rule #2

Cheap Links Aren’t Cheap

Avoid anyone who claims they can build your links cheaply and/or quickly. If the price

or the number of backlinks they’re offering sound too good to be true, they
probably are.

You should also be wary of anyone who guarantees links on specific websites or
specific third-party metrics like Domain Authority (DA). It’s fine if they give you a

range but run from anyone who tells you they can get you a DA 84 link.

Remember, DA is not a ranking factor.

You’ll encounter these tactics most commonly on freelance marketplace websites and

through outreach emails in your inbox.