Page 36 - The Dark Side of Back Link Building
P. 36
THE DARK SIDE OF LINK BUILDING 36
Golden Rule #3
Always Disclose Relationships
By all means, pay for all the links you like! As long as you properly disclose them to
readers, and they’re tagged with rel=nofollow or rel=sponsored, you’re in the clear. It’s
a productive and effective marketing strategy.
Just remember that this won’t – and should not – help your SEO rankings directly.