Page 36 - The Dark Side of Back Link Building
P. 36

THE DARK SIDE OF LINK BUILDING       36




                Golden Rule #3

             Always Disclose Relationships


             By all means, pay for all the links you like! As long as you properly disclose them to
             readers, and they’re tagged with rel=nofollow or rel=sponsored, you’re in the clear. It’s

             a productive and effective marketing strategy.


             Just remember that this won’t – and should not – help your SEO rankings directly.
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