Page 27 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 27

But here’s the thing: That last sentence isn’t strictly true. There is a way press
releases can be used to boost SEO; it’s just not in the way you think.

How To Optimize A Press Release To

Benefit SEO

While press releases don’t directly impact search rankings, they can boost
them indirectly.

For example, you could get featured on a news site and attract people’s interest.

Intrigued by your release, they flock to your site, thus boosting your traffic.

If they love your site, they’ll stay and click through to different pages.

And if your content is amazing, they’ll share it on social media or link to it on their own
sites, gaining you (you guessed it!) quality links.

And these will boost your SEO.

So, spammy backlinks gained through low-quality news?

No.

A ton of traffic and backlinks from new fans?

Yes.

That’s how you “optimize” a press release for SEO.