Page 24 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 24

Link Tactics Primer: Press Release Links

The Pitfalls Of Press Release Links:

Google easily recognizes and devalues press release links.
Since press releases are written by the company they focus on,
Google doesn’t consider them natural links.

Inventing press release campaigns for SEO can harm your reputation

(in addition to not working).
Spamming journalists with lots of press releases can
burn bridges.

Readers can smell bogus intentions a mile away.

What Are The Best Practices For Press Releases?

Press releases CAN improve SEO!

An interesting campaign can generate traffic and organic
interest on social media.

Create genuine, interesting press releases:
Do something newsworthy.

Make press releases short, to the point, and attention-grabbing.

Curate a list of journalists to send press releases to; don’t just
send mass emails.
Don’t run press release campaigns to get links.

How To Identify Bad Press Release Campaigns:

“Nothing” news about inconsequential changes.

If it sounds like it could be an internal email, it probably should be.

Long-winded or clumsily written content.
No targeted plan for which journalists and publications to reach out to.