Page 19 - The Dark Side of Back Link Building
P. 19
THE DARK SIDE OF LINK BUILDING 19
Do PBNs Still Work?
If you’ve ever used an SEO service that includes link building, there’s a good chance
you’ve got links coming in from a PBN somewhere.
Even in recent years, PBNs remain quite common. And, considering Google’s hardline
stance against them, its advertising policies regarding PBNs sure are interesting.
Check out this ad I found:
Image source: Screenshot from search for [private blog network], Google, August 2022
Setting up and maintaining PBNs is much more expensive because owners have to
work a lot harder to keep from being automatically penalized. But ask around – I’ll bet
a lot of link builders will tell you how common PBNs still are.
In fact, with the increased availability of cloud hosting and blogging services, it’s
gotten easier to use PBNs in some ways.
