Page 14 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 14

Do I Need Or Just Want

A Backlink?

By Kaitie Frank, Digital Marketing Copywriter Sponsored By

Is this site relevant
YES NO
to my niche?

Back to the drawing board.

Do my competitors That’s ok.
have backlinks NO Are the metrics up NO
to this site? to your standards?

YES Keep looking.
YES

Good. Let’s take a look
at your content. Is it Does it provide value
educational or YES to this audience? NO
entertaining?

Time to do
more research.
NO
YES

Time for more
brainstorming.

Does the content answer
YES the query better than NO
what’s available?

Hooray! It sounds like you have It may be tempting to outreach to this
content that is both valuable to you site, but if you don’t have valuable
and the site owner. Now, you can start content ready for them, it could be a
your outreach process! wasted opportunity. See if you can
create new content or revise old
content that will be helpful to both
your site or theirs!