Page 9 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 9

Not everyone performs black-hat tactics with nefarious intent. Understanding them

is essential, even if you think they’re outdated and irrelevant. Otherwise, it’s possible
to purchase spammy services that have been rebranded or even stumble into
manipulative strategies with the best of intentions.

This ebook will take you through eight black- and gray-hat tactics. It will tell you

what to look out for and how these tactics might hurt you. But it will also look at the
positive side and ask:

Is there a way to use these tactics ethically in ways that improve search?

Check out the tactics you’re interested in, and if any other questions come up, you
can always submit them to SEJ’s Ask An SEO advice column, where industry experts
respond to reader questions.

Saddle up, partner!

Editor’s Note

“The Dark Side Of Link Building” has been my favorite project since I

started working at SEJ.

I started in SEO as a freelancer and then transitioned into agencies

full-time. Sometimes, I worked on campaigns for clients who needed
help recovering from bad link building.

It happens more often than you might think and can happen to smart,
savvy people.