Page 12 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 12

Golden Rule #3

Always Disclose Relationships

Clearly disclose financial relationships to consumers if you buy or sell
sponsorships/ads with links.

Disclose these relationships to search engines by using rel=nofollow
or rel=sponsored.
This will remove the SEO value of the link.

Don’t try to build links with pre-existing agreements or relationships for SEO.
This includes payments, link exchanges, and exchanging products and

services for links.

Golden Rule #4

Future-Proof Your SEO

Google is always updating its algorithms and improving at discovering

link schemes.

If Google has stated it doesn’t like a certain type of link, avoid it, even if the

strategy currently works.

Bad links expose your website to future risk that increases over time.