Page 15 - The Dark Side of Back Link Building

PART 1

Generating Lots Of

Links Fast

Before Panda and Penguin, SEO was all about quantity over quality. If you could build

links more quickly than your competitors, you could outrank them. With the right
automated tools or a willingness to pay, you could acquire links en masse and enjoy
quick ranking improvements.

If you wanted to dominate any results page for any keyword with enough links, you

could do it.

Nowadays, Google is so good at detecting mass link strategies that the algorithms

simply ignore them. While particularly egregious infractions on quality guidelines may
bring manual actions, most of the time, it doesn’t need to bother actively policing link

spam. It’s made link spam so ineffective that it’s just a waste of time and money.

If you watch responses from Google’s team to questions about spammy tactics, most

of them come with an ominous “we can tell what you’re doing, and it doesn’t work”
type of answer.

But are any of these tactics still relevant
today? Can you take a tactic that has been
abused and use it ethically? Sometimes, they

can be part of a legitimate digital marketing
strategy.

But one caveat remains: If you’re using these
tactics purely for the links, they won’t work

out well for you.