Page 16 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 16

Link Tactics Primer: Private Blog Networks

The Pitfalls Of PBNs:

PBNs are explicitly against Google’s guidelines about link schemes.

Links from PBNs could end up worthless.

Using PBNs excessively can result in manual penalties.

What Are The Best Practices For PBNs?

There aren’t any. SEJ considers them too risky.

If you own more than one website, linking between them risks
Google viewing it as a link scheme.

But you could link between your websites if:
The sites are relevant to one another and

The links provide users with genuine value, and

You’re transparent about the relationship between the
websites, and

You don’t do it for SEO. It’s safest to nofollow those links.

How To Identify PBNs:

Low-quality domains with thin content or that appear to be used
exclusively for “guest posting.”

Domains with very similar names.

Subdomains on blog service websites. Ex: <name>.blogspot.com
Brand new domains.