Page 13 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 13

How To Vet Link Building

Service Providers

Spotting Sketchy Outreach & Pitches

If someone emails you to offer you links, that’s an immediate red flag.

Requests for links on your site can be legitimate, but they likely aren’t if:

They offer to pay for links.

They want to exchange links.
They want to trade posts or articles for links.

A website owner promises you links from multiple domains.

Anyone offers you links with guaranteed DA: How can they be so sure?

DA is a third-party metric and not a ranking factor.

Ask Your Service Provider

For examples of sites they publish on before you sign.
Do a deep dive on those sites and look for red flags.

For your backlink report after the first month (and as often as you like).

Use the bad link identification guides to vet the links your agency builds.

Whether they create new domains or blogs for link building.
If they say yes, or you find brand new domains in your link reports, that’s a

red flag.

If they use your budget to purchase links directly.
If they say yes, run!

For their opinions on any of the tactics in this book you’re interested in.