Page 11 - The Dark Side of Back Link Building
P. 11
THE DARK SIDE OF LINK BUILDING 11
The Golden Rules Of
Link Building
Golden Rule #1
Pay For Work, Not Links
Link building is difficult and time-consuming. There’s nothing wrong with paying
people to do the work of acquiring links.
But don’t pay a website directly for a link.
Some businesses choose to break down the costs of link building on a per-link
basis. This can be fine.
Ask whether they use your budget to purchase links directly.
They should say no.
Ask whether they have agreements or relationships with the sites they
build links on.
If they say yes, ask about these relationships.
Golden Rule #2
Cheap Links Aren’t Cheap
If the price is too good to be true, it’s probably not a helpful link.
Google often discounts low-quality links, making any money you pay for
them a waste.
Low-quality links bring risks. Manual actions are rare, but they are an expensive
and time-consuming recovery.
