Page 21 - The Dark Side of Back Link Building
P. 21
THE DARK SIDE OF LINK BUILDING 21
Link Tactics Primer: Directories
The Pitfalls Of Directories:
Directories no longer work well for SEO, as Google discounts many
directory links.
And they’re very easy for the bots to spot!
Don’t pay to be listed, as this violates Google’s quality guidelines.
A large number of directory links can be suspicious and could
result in a manual penalty.
What Are The Best Practices For Directories?
Not any directory will do! Look for directories that are relevant to
your audience.
Ensure your listing fits within a directory’s categories.
Focus on directories that offer recognition and build trust: Yellow
Pages, BBB, etc.
Rating sites and review sites can be very helpful!
Remember, directories build audiences and trust – not SEO.
How To Identify Bad Directories:
Poor organization or content control: disorganized or
non-existent categories.
Difficult to use or search.
No supplementary information, just long lists of links.
Links to other directories.
Article directories that invite you to submit content or articles for links.
