Page 26 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 26

But if these links happen and they’re out there, it’s not something you need to

worry about because you can’t really take them all back.

I just wouldn’t rely on kind of press releases as a strategy for building up links for
a website because, like I said, we do ignore most of those.”

That lays it out pretty clearly. You don’t need to worry about these kinds of links if you

already have them. But don’t try and build them just for links because it’s probably a
waste of time.

Are Press Releases Still Relevant Today?

So, if you’re not getting the SEO credit for links from news sites, is it still worth
including press releases in your digital strategy?

Short answer: Yes.

However, there’s one important thing you absolutely have to keep in mind. That is why
you’re sending a press release.

Is it to:

Inform people of a big event your company is hosting?
Announce the release of a new product or service?

Gain attention for your brand?

Prevent a crisis from exploding?

If you can answer “yes” to any of these, then go ahead and write that press release.

But if you’re doing it to gain links for your new site, stop immediately.

Even if the “newswire” does link to you, the link may not do anything to help you on
Google’s SERPs.