Page 28 - The Dark Side of Back Link Building

THE DARK SIDE OF LINK BUILDING 28

Four Steps To Safely

Build Links

By Lauren Carel, SEO Manager Sponsored By

With so much content out there, websites must be especially creative about building
high-quality links. Links start with high-quality content. These techniques, along with

patience and time, will help build your brand, community, authority, and traffic.

1. Be PR-Worthy

Embrace a PR-oriented content strategy centered around highly helpful, informative,
and valuable content:

Create content that’s likely to be sourced by news sites, bloggers, and others

writing similar content. Use previously shared content and competitor research as
a reference.

Prioritize getting relevant news and updates live faster, so others find
your content first.

Network with writers and industry publishers.

Incorporate guest writing from reputable partners.

2. Be A Content Writer’s Resource

In the same way you consider what topics to write about, consider how others in your
industry might seek out and source your work.

Compose original ”skyscraper” content or “ultimate guides” that include shareable and
relevant tips, recommendations, quotes, statistics, etc., especially as part of:

Large-scale comprehensive reports.
Glossaries.