Page 234 - Social Media Marketing for Dummies

Example profile: L.L. Bean

The main site on Pinterest for L.L. Bean shown in Figure 14-4, displays the
following:

» Name: The company name, L.L.Bean. It also shows monthly views.

» Picture: The company logo, which is well-known to users.
» Location: Freeport, Maine.
» Username: This is http://www.pinterest.com/llbean/. Here you also find
a link to the L.L. Bean website.
» Description: You see the description and L.L. Bean hashtag #BeanOutsider.
The links across the page are:
• Overview: This is the official Pinterest site for L.L. Bean. This area also
invites users to “Celebrate the joy of spending time outdoors. Discover
something fun with [them].” The boards focus totally on the outdoor user
experience with L.L. Bean products.
• Boards: You see the boards by category.
• Pins: Here you are shown all the pins across L.L.Bean’s categories.
• Activity: Pins people saved from www.llbean.com.
• Followers: This is a list of people who follow L.L.Bean.

• Following: This is a list of people that L.L.Bean follows.

One interesting comparison is between LLB’s Weddings board and MS’s Weddings
board. The brands clearly delineate themselves visually. LLB focuses on the
outerwear and outdoor activities that wedding goers are experiencing. MS focuses
on elegant fashion, flowers, and food. Think carefully about the visual statements
you want to make, and never stray from that focus.

Starting a group board

A group board is a board that several people can share. The owner of the account
simply has to invite people to add pins to the board by clicking the pen icon (Edit)
at the bottom of the board showing collaborators and typing a user email as shown
in Figure 14-5. Once a user accepts, she can pin anything she wants.

This system works really well if you have several people on your team who need
to supply marketing pins. It also allows you to add colleagues and vendors from
outside your team. It’s an efficient way to collaborate with everyone who needs to
have access to the boards.

218 PART 3 Reaching Your Audience via Mainstream Social Platforms