Page 233 - Social Media Marketing for Dummies

FIGURE 14-3:
Martha Stewart
on Pinterest.

» Username: This is the URL by which your site will be identified. For example,
on Pinterest MS has https://www.pinterest.com/marthastewart/.
» Description: This descriptive content shows up to the right on your username.
Below the description you see several links in a row. For Martha Stewart, the
links take you to instructional information that has value for the reader. The
site has no hard sell and the text comes across in an authentic manner.
The company focus is to be the authority on how to create a beautiful life.
She mixes crafts with recipes, gardening, and everything in between.
• Overview: You see the boards featured by MS.
• Boards: You see boards by category.

• Pins: Here you see all the pins across MS’s categories.
• Videos: These are the videos uploaded to the site.
• Followers: This is a list of people who follow MS on Pinterest.
• Following: This is a list of people MS follows.

» Website: MS links to her website. (You must have your site verified by
Pinterest.) You can also link to Twitter and Facebook. Also notice that she has
additional pinners (staff people who post pins), MS Living, and Plaid Craft.

CHAPTER 14 Marketing with Pinterest 217