Page 229 - Social Media Marketing for Dummies

In this chapter, we focus on Pinterest for business. If you want to familiarize
yourself before signing up as a business, you can sign up with a personal account.
It’s easy to convert to a business account by clicking a button.

Exploring the interests of users

To see topics of interest to you, Pinterest suggests that you choose three boards to
start. Users have lots of ways to find interesting pins. One easy way is to just type
keywords into the search box and see what comes up. When you start typing, a
window pops up, displaying related categories and pins.

To see all the Pinterest categories available you can go to https://www.
pinterest.com/categories/, as shown in Figure 14-1.

FIGURE 14-1:
Categories on
Pinterest.

To see what’s trending on Pinterest make sure to scroll down in your search
results list to see trending ideas. This shows you what people are currently pin-
ning and may give you some ideas. You can also go to https://www.pinterest.
com/pinpicks/pinterest-100-for-2019/ to see what Pinterest labels as the top
pins of 2019. They create this board on an annual basis.

CHAPTER 14 Marketing with Pinterest 213