Page 227 - Social Media Marketing for Dummies

IN THIS CHAPTER
» Finding out who uses Pinterest

» Creating a strategy for Pinterest

» Pinning to your business boards
» Developing a following on Pinterest

Chapter 14

Marketing with Pinterest

magine that someone came to the virtual lobby of your business (or your real
lobby) and offered to create a fabulous wall of your brand images and products.
IIt would be colorful and contain clear labeling. The most exciting thing about
this wall is that if you point at one of the images, you’re taken to a screen that tells
you more about the product and helps you buy it. That’s an offer you wouldn’t
turn down. Well, that’s what Pinterest offers your business — and it’s free!

In March of 2010, Pinterest launched its beta. It was met with polite applause
from friends and colleagues of the startup. But not many people were sure how to
use it. A scant year later it was listed in Time Magazine’s 50 Best Websites of 2011.
As of 2019, according to Omnicore Agency (https://www.omnicoreagency.com/
pinterest-statistics/), Pinterest had 300 million unique visits in the month of
March. The site had 4 billion + boards with 200 billion + pins.

What caused this explosion of interest? The answer is visuals! It provided a fool-
proof way for people to share pictures of things they liked and perhaps wanted to
buy. It was just a quick hop from pinning pictures to a digital board to buying
them online. In April of 2019, Pinterest had an Initial Public Offering (IPO) that
was very successful and as of this writing, its stock continues to climb.

To optimize your use of Pinterest as a business tool, you need to understand how
members use it. If you are already a user, you’re ahead of the game. If you have
never used it, help yourself by exploring it first as a user would.

CHAPTER 14 Marketing with Pinterest 211