Page 231 - Social Media Marketing for Dummies

media channels should provide the capability for users to pin items to Pinterest
and then send them to other channels. For example, a user can pin from your
website to Pinterest, and on Pinterest you can provide a link to your blog. Or,
say that you’re planning a new marketing campaign that includes all sorts of
exciting graphics and new pages. Make sure that all those items get pinned to a
board that supports the campaign with the same discounts and promotions.
With this strategy, you leverage what you’ve already created.

» Pay attention to mobile.
According to Pinterest, approximately 85% of searches are done on mobile devices.
Make sure that everything you promote can be viewed via mobile. The app makes
it incredibly easy to find ideas for anything you need while you’re on the go.
» Leverage your existing business strategy.
Although leveraging your current business strategy might seem obvious, it’s
often overlooked. Because Pinterest is so different from other social net-
works, businesses hold it apart from their other business strategies. Actually,
it’s the perfect complement to any marketing plan. The key is to determine
how it serves your current interests. As you develop a strategy for using
Pinterest, remember to create hashtags that support your goals. Users can
also use the hashtags they want, but don’t leave it to chance if you have some
strategic goals. For example, if you’re planning a major conference and have
developed hashtags, be sure to use them on your pins.

Becoming a Business Pinner

To get started with Pinterest for Business, go to http://business.pinterest.
com/en, click the Sign-Up button in the upper-right corner, and enter your email
address or your Facebook login. Getting started is easy — and free! After you’re
signed up and have chosen your name, you can start creating boards of topics that
interest you, as shown in Figure 14-2, and pin items to them.

FIGURE 14-2:
Creating a board
on Pinterest.

CHAPTER 14 Marketing with Pinterest 215