Page 238 - Social Media Marketing for Dummies

Encourage your audience to do the following:

» Re-pin your pins: Get them circulated!
» Comment: As you know, the opinions of friends and colleagues are most
valuable.

» Share and use your hashtags: Let your customer be your best salesperson;
make sure to have your content pinnable from your website using widgets.
» Buy: Ah, yes, your favorite customer activity. Make it easy to click the Buy
button. Evaluate each pin for its usability.

Sony Electronics is using Pinterest to communicate with its audience effectively.
Sony has to appeal to both genders and make a strong visual statement. Sony has
interesting shots on its site and encourages people to provide lively, interesting
shots, too, using bold graphics and colors.

Sony’s account on Pinterest, shown in Figure 14-7, displays 37 boards. The boards
present an interesting mix of topics. You can scroll down to find titles including
Minimilist Lifestyle, Fitness, and For the Moms.

FIGURE 14-7:
The Sony home
page on
Pinterest.

222 PART 3 Reaching Your Audience via Mainstream Social Platforms