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Experimenting with promoted pins
To help marketers advertise their pins, Pinterest developed Promoted Pins. Brands
pay for these pins to show up in searches and category feeds. (They don’t show up
in a company’s Home feed.) A Promoted Pin, shown in Figure 14-8, displays the
notation “promotional pin” at the bottom.
FIGURE 14-8:
A Promoted Pin.
Just as with any other form of advertising, you need to decide whether advertising
specific pins will work for you. Think about how your users are currently sharing
your pins and commenting. Most people on Pinterest are used to the idea that they
can buy something, so determine whether you will get a reasonable bump from a
Promoted Pin.
Tracking your results
It’s easy to assume that your Pinterest traffic is converting customers. But per-
haps it’s not. You need to analyze what you’re doing. Several tools are available to
help you see what your customers are doing on Pinterest. These tools include:
224 PART 3 Reaching Your Audience via Mainstream Social Platforms
