Page 237 - Social Media Marketing for Dummies

• Article: These are articles you have pinned to save or read later. You see the
author name, headline, and a brief description.
• App: If you have an iOS app the user can install it without leaving Pinterest.

Go to https://business.pinterest.com/en/rich-pins to learn about the dif-
ferent types of pins.

You can create as many boards as you need to communicate your message. Don’t
skimp, and don’t worry about whether each one is perfect.

The key aspects of a board are its title and cover picture (see Figure 14-6). These
aspects are what the user sees first. If the name and picture are enticing, users
are likely to at least click to see the board. You have no guarantee that users will
stay and perhaps even click other pins, but you want to get their attention by
making a good first impression. Liken your board to a book cover and title.
If your board’s title and cover picture aren’t immediately intriguing, users
won’t click.

FIGURE 14-6:
Cover picture and
title of a board.

CHAPTER 14 Marketing with Pinterest 221