Page 244 - Social Media Marketing for Dummies

So who uses Tumblr? According to Statista (https://www.statista.com/
topics/2463/tumblr/), 43 percent of Tumblr users are between the ages of 18
and 24. Is that your demographic? If so, Tumblr is a must for you. Also, as with
Pinterest, users spend a lot of time looking at and posting images, so you’ll have
the opportunity to grab their attention.
To sign up on Tumblr, you need to fill out a quick form, which is shown in
Figure 15-1. You just need to put in an email address, username, and password.

FIGURE 15-1:
Signing up for
Tumblr.

To set up your Tumblog, you need to pick a name that will have Tumblr in the title,
as in, blogname.tumblr.com (replacing blogname with your chosen name). Then you
can pick a design for your site by choosing the gear icon at the top right and choos-
ing Edit Appearance, as shown in Figure 15-2.

You have hundreds of themes to choose from. Just look through the designs
available to you. Some are free; some have a fee. If you’re matching your own
branding, you can customize the theme with help from your webmaster. Your
blog’s appearance is important, so take the time to look through the options.

228 PART 3 Reaching Your Audience via Mainstream Social Platforms