Page 247 - Social Media Marketing for Dummies

It’s most important to note that your Tumblr blog should not be a carbon copy of
the content you have on Facebook or Twitter. Tumblr allows you to integrate
multimedia in a more effective way. One of the most useful aspects of having a
Tumblr blog is that it forces you to think about more than just text. This is a good
thing because most business blogs are pretty dull, and companies don’t even real-
ize it. You’re challenged to break out the media you own or create something new.

With a Tumblr blog, you have no excuse for posting a few paragraphs and calling
it a day. The world of visuals and multimedia is open to you. As a social media
marketer, you can make this cornucopia of media choices work to your advantage.
You can put up multimedia on Tumblr that’s not on your other platforms and then
link it. Just don’t make your other platforms a twin of Tumblr. It just won’t work.

To make it easy to select items to curate from your browser, you can add a
browser extension. To do this, go to https://www.tumblr.com/apps, as shown in
Figure 15-4.

The variety of media is one of the reasons that the average age of the Tumblr user
skews so young. These users are comfortable sharing every type of media that
comes their way, and they want to see what’s new.

FIGURE 15-4:
Adding an
extension to your
browser.

CHAPTER 15 Interacting with Tumblr 231