Page 11 - SEO Checklist & Cheat Sheet 2023

SEO Checklist - SEO Cheat Sheet Whitepaper (2022-2023 Edition)

20. Update HTTP Links

A few years ago, many sites still used HTTP in their URL. Because of this,
some of your old links might be HTTP links instead of HTTPS links. Rather than
using a redirect, you can run an HTTPS Report in Site Audit to uncover
problematic links.

Sometimes, you only have to deal with a handful of incorrect links. These
can be updated manually using your site's CMS. If these links are a part of a
broader problem, you may want to use search and replace on your entire

database. You could also try updating your page templates instead.

21. Set Your Site Up for Mobile Devices

Google ranks mobile-friendly sites higher than sites that focus on desktop

experiences. Starting in 2019, Google began indexing these sites first. You
can easily use Google's Mobile-Friendly Test to see if your site is ideal for
mobile devices.

22. Prepare Your URL Structure for SEO Success

Your goal is to make your site as easy to crawl as possible. With this in
mind, you should create page URLs that search engines can easily read and

understand. For instance, you should change
https://www.domain.com/category.php?id=55 to
https://www.domain.com/dog-sleds/.

You should also avoid using underscores. Instead, use hyphens to separate
words. Additionally, you should keep your URLs short because short URLs
tend to rank better.

Learn about the SEMNE Digital Marketing Association: SEMNE.org @semneassociation
SEMNE Digital Marketing Association is providing free basic information and is 11
not responsible for any results that are achieved based on the advice contained within this document.