Page 7 - SEO Checklist & Cheat Sheet 2023

SEO Checklist - SEO Cheat Sheet Whitepaper (2022-2023 Edition)

11. Make a Keyword Map

Now that you have your head
terms and long-tail keywords, you
can make a map. This will help
you match up the keywords with

pages on your site. By doing this,
you can see if there are any gaps
in your keyword research.

Keyword mapping helps you match your targeted keywords to the structure

of your site. It essentially makes it easier to decide how you want to
optimize your site or add new content. For your website to succeed, you

need to target the right pages with the right keywords.

12. Analyze How Top-Ranking Pages Are Constructed

If you write an article about buffalo wings, your keywords should not be
related to sweatshirts. Otherwise, the searcher will arrive at your site and

immediately click away when they realize you do not sell sweatshirts. You
should take some time to analyze the content on other sites that rank for
your targeted terms.

Search intent is important because you need your content to match

up to the searcher's goal. Additionally, you need to know the searcher's
intent so that your content can align with Google's ranking structure.
The SEMRush Keyword Research tool can help you figure out the intent

behind different keywords. For example, the tool breaks down keywords into
navigational, informational, transactional and commercial labels. By looking
at these labels, you can determine where the buyer is in their journey when
they search for your keywords.

Learn about the SEMNE Digital Marketing Association: SEMNE.org @semneassociation
SEMNE Digital Marketing Association is providing free basic information and is 7
not responsible for any results that are achieved based on the advice contained within this document.