Page 9 - SEO Checklist & Cheat Sheet 2023

SEO Checklist - SEO Cheat Sheet Whitepaper (2022-2023 Edition)

Checklist: Technical SEO

Other than keyword research, you also need to focus on your technical SEO.
This kind of SEO lets you build a strong foundation for your website so that
your site gets indexed. The following tips can help you improve your
technical SEO.

15. Get HTTPS Encryption

If you do not already have it, you need to invest in HTTPS encryption.
Starting in 2014, Google and other search engines began ranking HTTPS
websites higher. Fortunately, you can easily see if you are using HTTPS or
not.

Take a look at the URL bar in your browser. In most cases, HTTPS or HTTP will
be present before your URL. If it is not, you can look for a padlock. The
padlock shows that your site is protected by HTTPS encryption.

16. Be Wary of Duplicate Versions of Your Website

Google should only index one version of your website. If you have multiple
versions, they should all go to a primary version using a 301 redirect. The

following are examples of how your website might look.

- https://www.domain.com

- http://www.domain.com
- https://domain.com
- https://domain.com

The version you use is entirely up to you. Most people use

https://www.domain.com. If you do not fix this problem, it can end up
impacting your ranking.

Learn about the SEMNE Digital Marketing Association: SEMNE.org @semneassociation
SEMNE Digital Marketing Association is providing free basic information and is 9
not responsible for any results that are achieved based on the advice contained within this document.