Page 13 - SEO Checklist & Cheat Sheet 2023

SEO Checklist - SEO Cheat Sheet Whitepaper (2022-2023 Edition)

Checklist: On-Page SEO and Content

26. Discover Redirect Chains and Loops

In the Site Audit tool, the Issues tab will show if you have a problem with
redirect chains and loops. If your site has a redirect chain, it means your site
is sending search engines through multiple redirects or a loop of redirects.

Redirects should always go from one page to the second one, and this can
be easily fixed.

Once your technical SEO is fixed, it is time to consider your content. Your on-
page SEO and content will determine your ranking. If you have a great user
experience and top content, you can increase your organic traffic.

27. Repair Missing, Duplicated and Truncated Title Tags

One of the first things you can do to fix your on-page SEO is to optimize
your title tags. Your title tags basically tell search engines what your site is

about. There should never be duplicate title tags because duplicated
content is penalized by the search engines.

Likewise, you do not want excessively long title tags because these tend to
get shortened on the SERPs. Your title tags should be 70 characters or less.

They should also be specific, so users can tell what your page is actually
about.

Additionally, you need to make sure you do not have any missing title tags.
If you are uncertain if you have missing, truncated or duplicated title tags,
you can just use your Site Audit report and check the Issues section. Then,
you can update all of the incorrect title tags.

Learn about the SEMNE Digital Marketing Association: SEMNE.org @semneassociation
SEMNE Digital Marketing Association is providing free basic information and is 13
not responsible for any results that are achieved based on the advice contained within this document.