Page 15 - SEO Checklist & Cheat Sheet 2023

SEO Checklist - SEO Cheat Sheet Whitepaper (2022-2023 Edition)

30. Update Your Page Content, Title Tags and Meta Tags

You should take a few minutes to update your meta tags, title tags and
content. Your meta tags and page titles should use keyword variations as
well as main keywords. Google Search Console has a performance report
that can show you the keywords that have low average positions and low
clicks.

If this result appears, it means your page is not ranking as well as it could
be. It is still ranking a little, but you need to optimize your page. You can do

this by adding variations in your tags and content. If you really want to have
an impact, you should add the keywords to your subsections and other H2s.

31. Conduct a Content Audit

A content audit is a useful way to see what kind of content is helping or
hurting your site. The Content Audit tool makes it easy to see which pages
need to be removed, rewritten or changed. If you get rid of duplicate and

bad-quality content, it will improve your page ranking.

32. Add Alt Tags to Your Images

Another simple way you can fix your site is by using alt tags on all of your

images. Other than giving the image a descriptive name, you should make
sure it is the right size and quality. Alt tags help search engines understand
your images, and they can help the visually impaired. The Issues tab in Site

Audit will show you if any alt text is missing from your site.

33. Optimize Your Internal Links

Internal links are great for link building. They can quickly increase your
ranking in the SERPs. If you add an internal link from a different authoritative
page on your site, it can quickly make a difference. Basically, your internal

links can help distribute one page's authority among different pages of your
site.

Learn about the SEMNE Digital Marketing Association: SEMNE.org @semneassociation
SEMNE Digital Marketing Association is providing free basic information and is 15
not responsible for any results that are achieved based on the advice contained within this document.