Page 16 - SEO Checklist & Cheat Sheet 2023

SEO Checklist - SEO Cheat Sheet Whitepaper (2022-2023 Edition)

34. Repair Keyword Cannibalization Problems

If multiple pages rank for the same keywords, they will end up competing
against each other. Keyword cannibalization is not always a major issue
because sites generally rank for multiple keywords. At the same time, you
do not want an old, poor-quality page to rank higher for a keyword than a

new, useful page.

You can check for keyword cannibalization problems through a Position

Tracking campaign. Then, head over to the Cannibalization tab. If you
decide you do not want to have keyword cannibalization issues, you can
always change the keywords on one page, delete a page or combine pages.

35. Search for Orphaned Pages

Orphaned pages are pages that cannot be found by Google. Google uses
links on your site to crawl from one page to another. If there are no links to

one of your pages, it is an orphaned page.

When this happens, the page's ranking can suffer. You can find these pages
through a Site Audit. Under the Issues tab, there is a section for orphaned
pages in sitemaps. The same information is also listed in the Internal Linking

report. To fix the problem, you just have to link to it from a relevant page on
your site.

36. Update Your Content

Pages will age eventually, but updating your pages can quickly improve
your ranking in the SERPs. Google assumes updated information is better for
users. Because of this, you should update your blog posts with new

information and a fresh perspective.

Learn about the SEMNE Digital Marketing Association: SEMNE.org @semneassociation
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not responsible for any results that are achieved based on the advice contained within this document.