Page 14 - SEO Checklist & Cheat Sheet 2023

SEO Checklist - SEO Cheat Sheet Whitepaper (2022-2023 Edition)

28. Repair Missing and Duplicated Meta Descriptions

After fixing your title tags, you should also fix your meta descriptions. The
SERPs do not use meta descriptions to determine your ranking. They are
primarily useful for your visitor experience.

Visitors will read your meta description to decide if they want to go to your

site. Because of this, a good meta description can improve your click-
through rate (CTR). When you do not have a meta description, Google
displays some of the content from your page instead.

If you notice your meta description is different on Google, do not worry.
Google rewrites about 70 percent of meta descriptions. Even though your
description may be rewritten, you should still try to create a good one to
entice potential users.

29. Repair Multiple H1 Tags

Next, you need to find and fix your H1 tags. These tags are the main heading
for your pages. Each page should have just one.

This is another problem you can find under the Issues tab in Site Audit. If a
page has more than one H1, you need to fix it. Sometimes, this happens

because your logo gets wrapped into an H1 tag. A good H1 tag will include
the main target keyword for the page, so you may also want to rewrite it.

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not responsible for any results that are achieved based on the advice contained within this document.