Page 6 - SEO Checklist & Cheat Sheet 2023

SEO Checklist - SEO Cheat Sheet Whitepaper (2022-2023 Edition)

Checklist: Keyword Research

Keyword research helps you figure out which keywords your visitors are
looking for. Even if you have the best search ranking for a keyword term, it will
not matter if no one searches for those keywords. To improve your SEO
approach, use these tools for researching top keywords.

8. Learn About Your Competitors

There are tools that can help you figure out your competitor's keywords. For
example, the SEMRush Domain Overview tool lets you see who is competing
against you in the same space. Then, you can see if your visibility is better or
worse than your competitor's website.

9. Discover Your Best Keywords

Which keywords bring in the most traffic and advertising revenue? The

answer could determine your long-term conversions and sales. These
keyword terms are also called head terms.

Normally, these keywords have a lot of competition and receive a high
volume of traffic. They are basically a term that encompasses what your site

is about. After you identify your head terms, you can figure out which
supporting keywords you should use.

10. Research Long-Tail Keyword Variations

Long-tail keywords have a lower search volume, but they are more likely to
boost your conversion rate. These terms are more specific than head terms.
With the SEMRush Keyword Magic Tool, you can easily discover the right long-

tail keywords for your site.

All you have to do is enter your main keywords into the tool. Then, select your

country. Afterward, the tool will give you a list of keywords that you can
modify based on how exact or broad you want the list to be.

Learn about the SEMNE Digital Marketing Association: SEMNE.org @semneassociation
SEMNE Digital Marketing Association is providing free basic information and is 6
not responsible for any results that are achieved based on the advice contained within this document.