Page 8 - Unlock Revenue and Retain Customers with Precision Marketing
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Becoming less reliant on
                     “Adding Wunderkind to                                          cookies drives revenue at Natori
                   our marketing stack is

                   one of the most influential                                      For Natori, a New York-based fashion designer and manufacturer,
                   decisions in the history                                         moving away from its reliance on third-party cookies was part of its
                   of our website. We were                                          strategy to find a more effective way to engage with its customer
                   amazed by the ROAS we                                            base. Amid a rebranding, it turned to Wunderkind to help drive
                   saw when we launched, and                                        communication at scale.

                   remain even more amazed                                          Wunderkind handled the technical and design side to execute on-
                   that we have maintained                                          brand-triggered email campaigns, immediately driving sales and
                   that ROAS years later.”                                          revenue. Wunderkind’s Catalog email modules enabled the brand to
    DRIVING REVENUE DURING A RECESSION   |   8
                                                                                    effectively communicate with customers about changes in inventory,
                   KEN NATORI                                                       driving sales for back-in-stock items.
                   President, Natori Company
                                                                                    With both text and email under the Wunderkind umbrella, Natori
                                                                                    can now apply a truly holistic approach to its one-to-one messaging
                                                                                    strategy. Wunderkind became the No. 2 highest-paid channel in terms
                                                                                    of driving conversions, and Wunderkind’s triggered email and texts
                                                                                    generated 14% of the brand’s overall total digital revenue.




                                                                                      CONVERSIONS           TRIGGERED EMAIL         WUNDERKIND
                                                                                                              AND TEXTS               CATALOG

                                                                                     Wunderkind            generates 14%          drives 3.45%
                                                                                      is the No. 2         of the brand’s         of total digital
                                                                                     highest-paid           overall total            revenue
                                                                                       channel            digital revenue
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