Page 8 - Unlock Revenue and Retain Customers with Precision Marketing
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Becoming less reliant on
“Adding Wunderkind to cookies drives revenue at Natori
our marketing stack is
one of the most influential For Natori, a New York-based fashion designer and manufacturer,
decisions in the history moving away from its reliance on third-party cookies was part of its
of our website. We were strategy to find a more effective way to engage with its customer
amazed by the ROAS we base. Amid a rebranding, it turned to Wunderkind to help drive
saw when we launched, and communication at scale.
remain even more amazed Wunderkind handled the technical and design side to execute on-
that we have maintained brand-triggered email campaigns, immediately driving sales and
that ROAS years later.” revenue. Wunderkind’s Catalog email modules enabled the brand to
DRIVING REVENUE DURING A RECESSION | 8
effectively communicate with customers about changes in inventory,
KEN NATORI driving sales for back-in-stock items.
President, Natori Company
With both text and email under the Wunderkind umbrella, Natori
can now apply a truly holistic approach to its one-to-one messaging
strategy. Wunderkind became the No. 2 highest-paid channel in terms
of driving conversions, and Wunderkind’s triggered email and texts
generated 14% of the brand’s overall total digital revenue.
CONVERSIONS TRIGGERED EMAIL WUNDERKIND
AND TEXTS CATALOG
Wunderkind generates 14% drives 3.45%
is the No. 2 of the brand’s of total digital
highest-paid overall total revenue
channel digital revenue