Page 9 - Unlock Revenue and Retain Customers with Precision Marketing

Top tips from Wunderkind for getting

the most out of your email campaigns:

1 2 3

Increase the reach of your Customize Find the right balance between
email campaigns your messages emails and text messages

To maximize the profitability of email Email is a profitable channel, but having the Text marketing is an exciting opportunity for
DRIVING REVENUE DURING A RECESSION | 9
marketing, companies need to increase right messaging, timing and value proposition marketers to interact with a highly engaged
the number of people in their email base. is essential. Consumers these days expect customer base. You reach customers directly
If your subscriber list is small, you will to be contacted when it suits them, in where they are most likely to convert — their
struggle to meet your e-commerce goals, ways that are relevant to them. “Spray and smartphone. That said, the right strategy is
even if your messaging is spot on and the pray” — blasting out the same message to key so that you don’t irritate customers with
conversion rates are good. This is where everyone in your database — is not a good too many messages or compete against your
Wunderkind’s identification technology strategy. Not only is it inefficient from a own existing email marketing campaigns.
comes in. We help you recognize the traffic conversion perspective, but irrelevant, overly This is where Wunderkind comes in.
you should know and get opt-ins from frequent messaging can frustrate customers. Wunderkind scales revenue across channels,
the traffic you don’t so you can treat your Wunderkind helps brands send more finding the right balance between email
customers like individuals by delivering triggered emails to customers automatically, and text message marketing to maximize
truly personalized communications. at moments in the shopping journey that performance, holistically.
indicate they are open to brand interaction.