Page 7 - Unlock Revenue and Retain Customers with Precision Marketing

One-to-one messaging drives
BFCM revenue at Pamela Love “Wunderkind was
able to scale our brand

Pamela Love is a Brooklyn-based jewelry designer and manufacturer across our emails and text
with stretch growth ambitions and a love for storytelling inspired by messages; this was crucial
travel, astrology and folklore. However, the brand’s tech stack was during Black Friday Cyber
letting it down and preventing it from effectively retaining customers. Monday because it gave
Email automation was not performing well and was holding it back us room to focus on other
from engaging with customers in the personalized way it desired at
scale. At the same time, with the rising costs of advertising, Pamela important priorities!”
Love also needed to ensure it could identify website visitors from paid
channels and retarget them via email and text. ALEV KENNEDY
DRIVING REVENUE DURING A RECESSION | 7
Director of E-Commerce Marketing,
Using Wunderkind, it was able to understand the email capture and Pamela Love
conversion rates across all its paid channels and determine where to
invest its advertising dollars going forward.

Wunderkind helped the brand reach its ambitious BFCM goals by
expanding its text message and email channels and enabling it to take
its storytelling to the next level with one-to-one messaging.

CONVERSIONS ROAS TOTAL REVENUE DRIVEN
BY WUNDERKIND

Wunderkind 17x 17.16%
No. 1 channel