Page 3 - Unlock Revenue and Retain Customers with Precision Marketing

The economics of brand loyalty

Unlock revenue through performance marketing and brand alignment

It’s well known that brand loyalty and corporate profits go hand in “If a customer continues to get irrelevant emails, they’re likely to
hand. In fact, early studies on the topic suggested that increasing tune them out. If a competitor’s messaging is better-tailored, more
customer retention rates by just 5% would increase profits by a customized and therefore more relevant, you’re going to lose that
minimum of 25%. While clearly this will vary from company to customer.” That’s where Wunderkind's precision marketing takes
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company, marketers everywhere have recognized the importance of over, he added. “We’re a new performance-marketing engine
maximizing the lifetime value of their existing customers. However, appearing as a top three revenue channel in Google
the old techniques of batch and blast e-mail marketing campaigns Analytics against Facebook and Google Ads. We are
DRIVING REVENUE DURING A RECESSION | 3
are not always a good idea when it comes to retaining customers and the ultimate resource for guaranteed revenue
building loyalty, Osborne explained. “There will always be a need for during an economic downturn.”
some level of batch and blast. But marketers also know scaling triggers
to replace batch and blast where possible is a win. What we are doing
is extending triggered email and text at scale. There will always be
a need for some level of batch and blast. But marketers also know
scaling triggers to replace batch and blast where possible is a win.”
“There’s always
the challenge for

marketers to get the highest
return on whatever investments
they make; those challenges haven’t

gone away, they’ve just gotten
more complicated.”

MICHAEL OSBORNE
President, Wunderkind