Page 5 - Unlock Revenue and Retain Customers with Precision Marketing

IOS 15.6 — Increasing revenue with Wunderkind
a marketer’s chokepoint is a no-risk proposition …

IOS 15.6 is greatly inhibiting the use of third-party cookies from Wunderkind is uniquely able to facilitate this. “We’re able to recognize
Apple devices, which has a host of implications for marketers. a brand’s loyal returning users unlike anyone else,” Bonelli said. “If
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a user clears their cookies, switches devices, comes back after six
“Customers can opt out of tracking their activity across different apps months when their cookies have expired, or even comes to the
and devices, which makes it really hard for marketers to understand website for the very first time after they’ve only shopped in-store,
their consumer journey and what they’re doing on a platform,” Bonelli Wunderkind is the only solution that’s able to tell a brand this is
said. To combat the effects of IOS 15.6, marketers are rethinking their someone who’s on their customer list. This helps with individualizing
own channel strategy, where they control the narrative and where messages to returning customers as well as new customers and
they can get a much higher ROI from one-to-one messaging, she said. enables brands to convert more customers through the channels that
DRIVING REVENUE DURING A RECESSION | 5
they own, at scale, without relying on paid media," she added. "It’s
also a no-risk proposition," she said. “Wunderkind has a performance
service business model based on the revenue returns of their clients
and provides a performance guarantee in their client contracts.”

“By focusing on their own
cross-channel strategy, marketers

are making sure that the user journey
across all devices is connected.”

ERICA BONELLI
Director of Strategy Consulting, Wunderkind