Page 10 - Unlock Revenue and Retain Customers with Precision Marketing

Conclusion

3 key steps to tailoring your
user experience

1 You know your customers best. Start by thinking of what they
want and position access to your owned channels accordingly.
Underscoring the value they get in return when sharing their
data will ensure they sign up and stick around.
DRIVING REVENUE DURING A RECESSION | 10

2 The marketing tactics you deploy to engage customers
should lead to a positive return. Utilizing channels you own
to communicate with your customers is the best way to drive
engagement and track success on your terms.

3 Your most loyal customers are committed to your brand.
Don't neglect them. Once you have a clear understanding of
your customers’ needs, use this data to deliver custom
hyper-targeted communications that will only increase the
overall lifetime value of your biggest fans.