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Sources









                                                                                  1     Ofer H. Azar. “Relative thinking in consumer choice between
                                                                                        differentiated goods and services and its implications for
                                                                                        business strategy.” Judgment and Decision Making, vol. 6, no.
                                                                                        2, February 2011, pp. 176-185.
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                                                                                  2      Harvard Business School. “The Economics of E-Loyalty,”
                                                                                       July 10, 2000, https://hbswk.hbs.edu/archive/the-economics-
                                                                                        of-e-loyalty.





                                                                                  3      Liam Walsh. “Apple iOS 14 cookie data: What marketers
                                                                                        need to know,” Intelligency, Feb. 2, 2021, https://www.
                                                                                        intelligencygroup.com/blog/apple-ios-14-cookie-data-what-
                                                                                        marketers-need-to-know/.
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