Page 4 - Unlock Revenue and Retain Customers with Precision Marketing

More bang for your marketing buck
“Ninety-five percent of

traffic to a retailer’s site Ad budgets are shrinking, along with the ROI of spending marketing
doesn’t reveal themselves dollars in the usual places, said Erica Bonelli, director of strategy
by signing in to an account consulting at Wunderkind. “Right now, marketers have a lot working

or making a purchase. against them. Over the last year or so, costs on traditional advertising
What Wunderkind does platforms like Facebook and Google have increased close to 50%,
is identify more of that but the number of users on the platform haven’t increased by the
traffic and unlock a new same amount.” It’s really tough to get in front of their consumers in a
scalable revenue channel.” profitable way and get them to your website.
DRIVING REVENUE DURING A RECESSION | 4

Under the current inflationary environment, it comes down to
RICHARD JONES
Chief Revenue Officer, understanding the ROI of your current levels of expenditure across
Wunderkind the various tactics you’re deploying, explained Richard Jones, chief
revenue officer at Wunderkind.

“You’ve got to drive another level of efficiency in your spend.” The
question for marketers is how to take badly performing tactics
and assets and redeploy them to get a better return. “That’s where
Wunderkind does some very nuanced things,” he added.

“We’re able to take weak-performing areas of a company’s
advertising spend and create a new performance revenue channel
that is based on first-party data and one-to-one messaging. … And
that’s the secret sauce.”